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Case Study: PRPA

Case Study:
Stevens Institute

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Case Study:

Custom CD for Philadelphia Regional Port Authority PRPA cd-rom

The Request
Design and program an interactive, multimedia CD-ROM that includes video, audio, 3D animation, stills and voice-over to persuade users that The Port of Philadelphia is the best destination for their cargo.

The Answer
To increase the impact of the statistical data about the terminals at the Port, Cirring incorporated digital video, as well as sophisticated, interactive maps and 3D models. As it launches, the program automatically performs a series of tests to determine the current computer's capabilities and chooses the best version for that specific machine. This allows the program to deliver the necessary "wow" factor for users with state-of-the-art computers while remaining compatible with the broad range of machines required by its world-wide, general distribution.

The program includes a 5-minute introductory video on the region, presentations on the individual terminals, and statistical data on the regional infrastructure. The CD-ROM also allows users to search for terminals based on product categories and services. Each section includes customized video, music, voice-over, text screens and 3-D graphics to illustrate services and capabilities of the terminal. Most screens are also printable.

The Bottom Line
The program won several awards, including recognition from the local ad community as well as an internation award for excellence from the American Association of Port Marketers.

The CD-ROM was the key component of an effort to create a cohesive marketing identity for The Port of Philadelphia and Camden. The program has had a demonstrable impact in communicating the strengths and features of the Port to shipping companies as well as legislators and lobbyists, regional authorities, and terminal officials themselves.