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Home > Solutions > Cirring
Corporate Xtra-net > Case Study: Teknioninfo
Case
Study:
The
Request
Develop an efficient way to make critical marketing and sales materials
available to dealers, field sales representatives, and the design community.
The Answer: Cirring
Corporate Xtra-net
Teknioninfo serves the primary purpose of providing comprehensive
access to all the marketing and product specification
materials for dealers, designers and the field sales force.
The site also provides tools for the creation, distribution
and management of email outreach campaigns.
- Password-protected sections of the
site house sales support and collateral print material,
multimedia presentations, and other information
- Publically accessible section of
the site organizing information by market segment
- Email newsletter subscription service,
used to send invitations, newsletters and other announcements
to sales representatives, dealers, and design community
- Easy to access, Web-based forms for
client control of mailing lists
- Pre-built HTML templates allow client
to assemble impromptu mailings
- Extensive on-line tracking and usage
statistics allow client to record site traffic and calculate
ROI
- Log-in request improves ability to
identify users and the market segment they represent
The Bottom Line
Traffic on the Xtra-net system has doubled since its launch.
The system has improved the distribution of marketing
materials, incorporating user tracking and dramatically
reducing fulfillment and printing budgets.
“TeknionInfo is a great tool
that represents a major step forward in how we interact
with our dealer community.” — Mary Ellen
Magee, Teknion, LLC
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