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Case Study:

3D Visualizer: Teknion Designer

3D Visualizer The Request
As part of the sales process, Teknion wanted to be able to display 3-D models of products and allow prospective customers to change the fabrics and finishes applied to the worksurfaces, panels, and storage units.

The Approach
Teknion Designer 3D is a cutting edge visualization tool that deepens the sales experience. This program showcases precisely modeled, interactive 3D views of typical Teknion panel system layouts. Teknion representatives can rotate the view to any angle, and select any combination of fabrics, colors, and finishes. This immediate visualization of prospective layout and design options creates an indelible image in a customer’s mind of how Teknion products can fulfill the needs of the workplace.

A key to the strategic advantage of Teknion Designer 3D is the merging of 3D technology with easy-to-use controls. Teknion Designer 3D provides an intuitive, user-friendly presentation displaying custom-built models of the Teknion product lines, and mapping computer scans of actual Teknion fabric and finish samples to those models.

There were several priorities in this project:

Ease of use: targeted to the casual user, the navigation had to be simple and elegant
Extensive selection of details: users had to be able to apply any and all fabrics and finishes to the appropriate surfaces.
Accuracy of representation: the models and the finishes had to communicate an accurate over-all impression

The Teknion Designer puts the power of live 3D graphics into the hands of field sales and marketing representatives. The System literally gives users the opportunity to design their own products, and then generate requests for actual fabric and finish samples. Users can zoom in and out to study the overall station or individual sections, and they can rotate the 3D model to view it from all sides. They also can print the model as currently shown on the screen.

The System draws from a fabric and finish database to allow for the selection of the appropriate finishes. Digitized photographs of cloth and finish samples -- as well as product models -- are housed in resource files outside the compiled program, allowing for rapid updates to the content. An advantage of the Teknion Designer 3D environment is the flexibility and expandability of the system. Teknion can process their CAD files into 3D visualizations and add them to the inventory in the program. Similarly, textures and materials can be added to the system for mapping onto the products.

The Result
The program has proved an immense success. Simply by sending out electronic scans of the fabric swatches instead of sending everyone a large binder of fabric samples, Teknion has realized increased efficiency in the sales arena.